How Hachette collects data on its editors through a powerful CRM enrichment

75%
response rate to the email survey

+75%
data integrated in the CRM

Continuous and real-time

CRM Enrichment

Content

By downloading this case study, you will discover how the third book publisher in the world chose MyFeelBack to qualify its audience and enrich its CRM database in real-time. 

In a nutshell, you'll learn:

  • How Hachette improves its lead generation strategy by collecting hyper-qualified data on its website
  • How continuous CRM enrichment with data collected enables Hachette to increase the ROI of its marketing actions