By downloading this case study, you will discover how one of the most prestigious football club measures satisfaction for every participant and enriches its customer experience in real time.
In a nutshell, you'll find out:
- How Olympique Lyonnais reaches 68% response rate to its surveys on average
- How Salesforce CRM enrichment with collected data enables OL to create new business opportunities
- How the club uses MyFeelBack to collect new data directly from its "Parc OL" app
- The value of decisional dashboards to make the right decisions, at the right time