How Groupe BPCE exploits Voice Of Customer
to develop its new services

CRM enrichment
in Adobe campaign

15,000 customer feedbacks
randomly selected per month

omnichannel and automated 
measurement of customer experience


In this case study, you'll discover how Groupe BPCE (Banque Populaire and Caisse d'Epargne) measures Customer satisfaction in real time to build its new digital projects depending on the collected feedback.

In a nutshell, you'll learn:

  • How BPCE collects customer data through an omnichannel strategy and measures satisfaction.
  • How to analyse customer satisfaction in real-time with multi-level decision making dashboards.
  • How BPCE develops its digital projects based on Voice of Customer.
  • How to continuously enrich its CRM database.