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Content

Increase the ROI of your marketing actions. Thanks to this roadmap, define your own goals and start your Customer Knowledge programme!

To help you clear your mind, we are guiding you through each step of the way, from the KPIs you must follow to the questions you need to ask your customers.

In a word, you'll learn:

  • How Customer Knowledge increases the performance of your business actions
  • The touchpoints, data, methods and KPIs you need to focus on, depending on your objectives
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