How Olympique Lyonnais obtains 85,5% post-purchase response rate online and improves the quality of its services

Collection and analysis of customer satisfaction 
in real time

post-purchase online response rate

27 000
answers collected the first 8 months


By downloading this case study, you will discover how one of the most prestigious football club measures satisfaction for every participant and enriches its customer experience in real time.

In a nutshell, you'll find out:

  • How Olympique Lyonnais reaches 68% response rate to its surveys on average
  • How Salesforce CRM enrichment with collected data enables OL to create new business opportunities
  • How the club uses MyFeelBack to collect new data directly from its "Parc OL" app
  • The value of decisional dashboards to make the right decisions, at the right time