How Wereldhave measures the impact of in-store events to create the shopping experience of tomorrow

3,5 times more
customer data collected

post-events satisfaction rating

Automatic integration
of opt-in data into the Data Management Platform


By downloading this case study, you will discover how Wereldhave, owner and manager of shopping malls in Europe, enriches its customer knowledge and improves its in-store experience by measuring customer satisfaction in real-time.

In a nutshell, you'll learn:

  • How Wereldhave collects 3,5 times more customer data thanks to smart surveys
  • How the company enhances customer loyalty and optimises its shopping experience by measuring the impact of in-store events
  • How automatic integration of collected data enables Wereldhave to enrich its customer knowledge continuously
  • The value of decisional dashboards to facilitate real-time decision making